Capture and chase
Day one
Enquiries from your site, your phone and your inbox land in one list, with an owner and a next action against each.
Nothing sits for three days because nobody was sure whose job it was.
UAEERP & business transformation
Beyond CRM. One System for Your Entire Business.
We transform disconnected tools, processes and workflows into one connected ERP system — bringing your sales, finance, HR, inventory and operations together.
Built around your business. Owned by your business.
Get complete visibility, smarter automation and greater control with a secure ERP ecosystem designed specifically for your operations.
- One Connected System No disconnected tools
- Complete Visibility See every department clearly
- Smarter Automation Simplify everyday operations
- Business-Owned ERP Your data, your system, your control
Brands We’ve Worked With
Client marks go here once we have written permission to show them. We would rather this row were empty than fill it with logos nobody agreed to.
More Than a Consultancy. Your Complete Growth Partner.
Three firms under one contract: strategy and configuration in Dubai, engineering and security in London, and the marketing that fills the system once it is running.
- 30,000+ End users a month on SCRS-governed software Pop Hasta Labs' published figure
- 6 Live industry CRMs you can open right now Click any of them below
- 8 Services, from the CRM build to the campaigns One contract, one point of contact
- 3 Firms behind the work, and one contract Dubai, London and Sort Marketing
01The problem
A Broken System.
Broken Results.
Small gaps in your CRM create big losses.
- Data is scattered. Nothing is in one place.
- Trust is missing. Promises get lost.
- Questions repeat. Updates never happen.
- Opportunities slip. Business walks away.
It never arrives as a crisis. It arrives as a quote sent twice, a promise nobody wrote down, and an enquiry that sat over a weekend. You never see it coming.
Fix the system.Protect your growth.
02The CRM
Everything in one flow.
Nothing falls through.
Everything that happens with a client attaches to the client — so anyone can answer "where did we get to with them" without asking three people and searching an inbox.
- Your website
- Phone
- New enquiry
- Booked
- In progress
- Quoted
- Paid
One record. One flow. Full visibility.
That is how work gets done.
Book and deliver
In flight
Appointments, site visits and jobs in a shared diary, with the schedule for longer work laid out so slippage is visible before it becomes a problem.
Reminders go out without anyone remembering to send them.
Quote and get paid
Money
Quotes, e-signature and invoices raised from the same record, so a client's details are typed once and the numbers cannot drift apart.
What is outstanding is a number you can look at, not a question you have to ask.
Every industry demo above is a running configuration of this CRM with its own data — not a screenshot. Open one →
03Your trade
We don’t just give you a CRM.
We make it yours.
Tailored setup. Industry ready. Growth focused.
A salon books differently from a property office and invoices differently from a garage. Setting that up properly is the part we do here in Dubai — and it is the part that decides whether a CRM is still in use next year.
- Hospitality
- Real estate
- Garages & auto
- Salons & clinics
- And most other things
Your business
- Custom workflows
- Smart automation
- Role-based access
- Reports that matter
- Scalable and secure
Hospitality
Covers and bookings against a guest history — who came back, what they drank, which table they asked for.
Open the CRM →Real estate
Listings, viewings and offers, with every conversation about a buyer attached to the buyer rather than sitting in one agent's phone.
Open the CRM →Garages and auto
Tinting, servicing, buying and selling — jobs, parts and a vehicle's history on one record, so a returning customer is recognised straight away.
Open the CRM →Salons and clinics
Appointments, treatment history, reminders and consent — records that have to be handled carefully as well as quickly.
Open the CRM →And most other things
If your business runs on client records and follow-up, it fits. Professional firms, recruiters, contractors, agencies. Ask us.
04Technology
What we build with.
Between the three firms there is very little we cannot work in. Grouped so you can look for your own.
Back end and business rules
Where your actual rules live — what counts as a valid booking, who may approve a discount, what has to happen before an invoice goes out.
- Python — running on this site
- Django — running on this site
- gunicorn — running on this site
- FastAPI
- Node.js
- TypeScript
- PHP
- Laravel
- .NET
- Java
- Go
- REST APIs
- GraphQL
- Webhooks
Web and interface
The part your team uses every day, and the part your customers judge you on.
- HTML — running on this site
- CSS — running on this site
- JavaScript — running on this site
- TypeScript
- React
- Next.js
- Vue
- Svelte
- Tailwind
- WordPress
- Webflow
Mobile and on site
For the people doing the work away from a desk — engineers, agents, drivers.
- React Native
- Flutter
- Swift
- Kotlin
- Installable web apps
- Offline capture
- Barcode and QR
Data and storage
Where the records sit, and how quickly you can ask them a real question.
- PostgreSQL — running on this site
- MySQL
- MariaDB
- SQL Server
- SQLite
- MongoDB
- Redis
- Elasticsearch
- Object storage
- Reporting and exports
Hosting and delivery
Ours, yours, or your existing cloud account. Where your system runs is your decision, and it stays your decision.
- Docker — running on this site
- Coolify
- Traefik
- Nginx
- Kubernetes
- AWS
- Azure
- Google Cloud
- Hetzner
- DigitalOcean
- Cloudflare
- On premises
Governed AI
Models that help your team without ever being handed a client’s details.
- SCRS
- Claude
- OpenAI
- Azure OpenAI
- Open-weight models
- Retrieval over your own documents
- Vector search
- Redaction layer
- Policy and audit
What it connects to
A CRM should not become a second place to type what you have already typed once. Most of these are a configuration rather than a project.
- Xero
- QuickBooks
- Zoho
- Sage
- Tally
- Stripe
- Telr
- Network International
- WhatsApp Business
- Twilio
- Microsoft 365
- Google Workspace
- Google Ads
- Meta Ads
- Mailchimp
- Klaviyo
- Calendars
- SMS gateways
Security and access
Who can see what — and being able to show it rather than say it.
- TLS — running on this site
- Single sign-on
- SAML
- OAuth 2.0
- OpenID Connect
- Two-factor authentication
- Role-based access
- Encryption at rest
- Audit logging
- Backups and restore drills
If yours is not on the list, ask. The answer is usually yes, and where something would be new to us we say so before the work starts rather than after. What we will not do is take a project on and learn it at your expense.
SCRS is the proprietary, patent-pending technology of Pop Hasta Labs, London.
Success stories
FRS Luma Consultancy has helped multiple businesses build Customized CRMs
We are new in the UAE under this name, and we would rather leave a card marked than fill it with something invented. Cards marked Reserved are held for the first businesses we take live here.
Privé Skin Clinic
Aesthetic clinic · Knightsbridge, LondonPersonalised, non-surgical aesthetic medicine and wellness care, by appointment: injectables and threads, skin and laser treatments, body, hair and scalp, weight management, lashes and brows. The clinic also runs the Privé Academy, training medical professionals, and an online shop for skincare and wellness.
priveskinclinic.com (opens in a new tab)
Aesthetic clinics
Built by our engineering partner, Pop Hasta Labs, London
The website, which they also manage and secure, and a full end-to-end CRM behind it, including:
- Inventory management
- Course management
- Face and body charting for treatments
Name and designation to be added
Reserved
A client quote will sit here — one or two sentences on what changed once the CRM went in.
Name and designation to be added
Reserved
A client quote will sit here — one or two sentences on what changed once the CRM went in.
Name and designation to be added
Reserved
A client quote will sit here — one or two sentences on what changed once the CRM went in.
05Around the CRM
Built around what your team needs.
Start with the CRM. Add the rest of the office whenever you are ready — or never.
Mail, projects and tasks
Keep job threads, projects and tasks together — so the thread about a job and the job itself stop living in two systems.
Ticketing and live chat
One shared inbox with clear service levels, and an agent on your site that can answer without being handed your customer list.
People and permissions
Control who can see what — and end access instantly on the day somebody leaves.
The CRM works on its own. Every extension is optional.
06Our process
Our 4-Step Growth Process
Nobody signs anything on a first call. Here is exactly what getting in touch involves, and you can stop after any of them.
Tell us where your client records live today.
One short call is usually enough to say whether this is the right system for you — including when it is not.
Book a call07Questions
The ones worth asking first.
If yours is not here, it is a good thing to open the call with.
What happens to the records we already have?
They come across as part of the setup — spreadsheets, an old CRM, a shared inbox, years of history in somebody's mailbox.
That migration is scoped in the written recommendation rather than appearing as a surprise line on a later invoice.
How much will our team have to change how they work?
Less than with most systems, because we configure it around your existing stages and paperwork rather than asking you to adopt somebody else's.
There is still real change and real training, and we would rather set that expectation now than pretend a CRM installs itself over a weekend.
Who am I actually buying from?
FRS Luma Consultancy, here in Dubai. Your contract, your point of contact and your support all sit with us, in your time zone.
The platform is built and secured by Pop Hasta Labs in London, and marketing — if you want it — is delivered by Sort Marketing. One contract, one number to ring.
Is our client data used to train AI models?
No. Private details are tokenised before a model receives them, and Pop Hasta Labs does not use client data for training.
That is the point of the design: a model cannot memorise a name it was never shown.
Can we keep the AI tools we already use?
Yes. The firewall is designed to govern the assistants your team already has rather than replace them — a control people have to switch tools for is a control they work around.
Do we have to take the marketing too?
No. Marketing is delivered by Sort Marketing and is an entirely separate conversation. Plenty of businesses will only ever want the CRM.
What does it cost?
It depends on how many people use it and how much configuration and migration your setup needs, so there is no honest single figure to put on this page.
Ask on the call and you will get a straight number in writing afterwards, with what is included and what is not.
Three firms. One contract.
Partnerships go wrong when nobody can say who is responsible for what. So here it is plainly, before you ask.
Sells, configures and supports
FRS Luma Consultancy
Dubai. Your contract and your point of contact. If something is wrong, this is who you ring, and we do not pass you along.
Builds and secures
Pop Hasta Labs
London. The platform, the CRM and the firewall — the engineering, and the responsibility for keeping it secure.
Delivers marketing
Sort Marketing
Content, video and paid campaigns, once the CRM is running and there is something worth pointing traffic at.