with Sort Marketing · Pop Hasta Labs

AboutFRS Luma

Three specialists.
One connected system.

Dubai strategy, London engineering and growth marketing, working together to build the system your business actually needs.

Book a Discovery Call → See How We Work →
  • 30,000+ End users Pop Hasta Labs' published figure
  • 6 Live CRM demos Open any of them, no sign-up
  • 8 Connected services From the CRM build to the campaigns
  • 1 Point of contact Dubai, in your time zone

01Our vision

One Business. One System.
Complete Control.

Our vision

To redefine how businesses operate by making enterprise-grade systems accessible, flexible and truly business-owned, replacing disconnected tools with one unified platform built around the way each business works.

Our mission

To help businesses of every size move beyond conventional CRM and disconnected software by transforming their tools, processes and workflows into a unified ERP ecosystem under one umbrella, giving them greater control, visibility, automation and scale.

  • Sales & CRM
  • Finance & accounts
  • HR & people
  • Operations & workflows
  • Inventory & supply chain
  • Projects & service

02Our motto

Transforming Tools.
Empowering Businesses.

We are not selling CRM. We transform operational tools like CRM into professional ERP systems under one umbrella, for businesses of every size.

  1. From disconnected tools

    Multiple systems, multiple challenges.

  2. To integrated operations

    Streamlined workflows. Unified processes.

  3. To business-owned ERP

    Complete visibility. Total control.

  4. Built for you. Owned by you.

    Your data. Your system. Your future.

Beyond CRM. Built around you.

For most businesses it starts as a CRM. For us, it becomes the foundation of your own ERP.

The FRS Luma advantage Enterprise power. Business-owned. Built around your business.

03Who we are

Built around your business.
Supported in your time zone.

FRS Luma brings Dubai-based strategy, local support and system configuration together with London engineering and security, and growth marketing that drives real demand. The result is a governed CRM and automation foundation that is practical, secure and built to scale.

We build custom CRMs for your company, with the best security infrastructure and secured, governed AI to increase your productivity.

One team. Three specialists.

FRS Luma Consultancy

Strategy, configuration and local support

  • Process mapping and CRM strategy
  • System configuration and adoption
  • User training and local support
  • Dubai-based leadership

Pop Hasta Labs

Engineering, security and governed AI

  • Custom development and integrations
  • Security, compliance and data governance
  • AI models and intelligent automation
  • Hosted, monitored and future-ready

Sort Marketing

Content, campaigns and growth

  • Content strategy and creation
  • Performance marketing and lead gen
  • CRM-powered nurture and retention
  • Demand that converts to pipeline

SCRS is the proprietary, patent-pending technology of Pop Hasta Labs, London.

04One clear system

From scattered tools
to one clear system.

We connect your data, automate the work that slows you down and give you the visibility to grow with confidence.

From: scattered

  • CRM
  • Spreadsheets
  • WhatsApp
  • Email

To: connected

One client record

Outcomes

  • Clearer workflows
  • Faster follow-up
  • Better decisions

05Where we operate

Built in Dubai.
Operating globally.

Two offices and one partner agency, on one contract. Whoever you speak to, the person answering is in Dubai and the work happens on your working week.

  • Dubai HQ United Arab Emirates FRS Luma Consultancy Head office — configuration, support and every conversation
  • London United Kingdom Pop Hasta Labs The platform, the infrastructure and the security work

Sort Marketing, the third firm, works wherever the campaign does — there is no office to put a pin in, which is why there is not one.

06How we work

Four steps, and you can stop after any of them.

  1. 01

    Understand

    We learn how your business operates, where time is lost and what good looks like.

  2. 02

    Configure

    We design and configure your CRM, automations and integrations to fit your real processes.

  3. 03

    Launch

    We test, train your team and go live with confidence, with local support every step of the way.

  4. 04

    Improve

    We monitor, optimise and evolve the system so it keeps delivering more value over time.

You always know
who is responsible.

Clear ownership. Seamless collaboration.
One point of contact for everything.

FRS Luma sells, configures and supports

  • Your main point of contact
  • Requirements to solution
  • Local support in your time zone
  • Accountable for your success

Pop Hasta Labs builds and secures

  • Engineering and integrations
  • Security and data governance
  • Governed AI and automation
  • Uptime, monitoring and scale

Sort Marketing delivers growth

  • Content that builds trust
  • Campaigns that drive demand
  • Leads that convert to pipeline
  • Growth you can measure

Ready for a system built around you?

Tell us how your business works today. We will show you what should be connected, automated and improved.

Book a Call →