with Sort Marketing · Pop Hasta Labs

01Portfolio

Six CRMs you can open
and click through right now.

We build custom CRMs for your company, with the best security infrastructure and secured, governed AI to increase your productivity.

Not screenshots, and not a slide deck. These are running systems with their own data, each configured for a different trade. Open any of them and use it.

Open all six → Book a call

These are demonstration systems built to show how the platform configures for each trade — not client projects. Your build would be configured for your business in the same way.

The Hoxmere Lindenmere Estates Brantwell Motor Works Pelbrook Skin Studio Marlow & Finch Kestrel Search
  • 30,000+ End users a month on SCRS-governed software Pop Hasta Labs' published figure
  • 6 Live industry CRMs you can open right now Click any of them below
  • 8 Services, from the CRM build to the campaigns One contract, one point of contact
  • 3 Firms behind the work, and one contract Dubai, London and Sort Marketing

02The systems

One platform, configured six different ways.

Each one enforces a rule its trade actually has — the sort of rule a general-purpose CRM cannot express. That configuration is the work we do in Dubai.

HSPHospitality

Covers, private events and the guests who come back.

A dining room, private events and rooms upstairs — run off one record per guest rather than a diary, a spreadsheet and somebody who remembers.

Capabilities

  • Bookings and covers against a full guest history
  • Private-event enquiries worked as deals, not lost in an inbox
  • Deposits, balances and what is still owed, visible
  • Follow-up that turns one visit into a regular
Open the live CRM → Book a call
Dashboard / Service board The Hoxmere A. Quill · General manager
  • 64Covers tonight
  • 2,840Guests on file
  • 12Events booked
  • 18,400Deposits held, AED
  • 7Lines below par
  • New booking
  • Seat a table
  • Take deposit
  • Order to par

Covers, last 7 days

  • Mon
  • Tue
  • Wed
  • Thu
  • Fri
  • Sat
  • Sun

Service tonight 64 of 80 covers

  • 18:00 22 covers 6 tables
  • 19:30 30 covers 8 tables
  • 21:00 12 covers 4 tables

The floor

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
table.pophastatesting.tech

An illustration of how this system's front screen is laid out. The live one is a click away.

REReal estate

Every conversation about a buyer, attached to the buyer.

Sales and lettings, where the viewing, the offer and the paperwork sit on the same record instead of in one agent's phone.

Capabilities

  • Listings, viewings and offers on one timeline
  • Every call and message attached to the buyer
  • Paperwork and signatures without re-typing details
  • Nothing lost when an agent moves on
Open the live CRM → Book a call
Dashboard / Listings Lindenmere Estates E. Lindenmere · Partner
  • 38Listings live
  • 214Buyers registered
  • 27Viewings this week
  • 6Offers open
  • 1.9mPipeline, AED
  • Add listing
  • Register buyer
  • Book viewing
  • Log offer

Viewings, last 7 weeks

  • W1
  • W4
  • W7

On the books 38 properties

  • Marina Heights 2 bed · 1,180 sqft AED 1,250,000 Available
  • Creek Rise 3 bed · 1,640 sqft AED 2,100,000 Under offer
  • Bay Walk 12 1 bed · 780 sqft AED 78,000 / yr Let
property.pophastatesting.tech

An illustration of how this system's front screen is laid out. The live one is a click away.

AUTGarages and auto

The car, its history and the customer, on one record.

Servicing, tinting, repair and resale — so a returning customer and their vehicle are recognised before they finish the sentence.

Capabilities

  • Jobs, parts and labour against the vehicle
  • Full service history on every returning car
  • Quotes approved before the work starts
  • What is invoiced and what is still owed, at a glance
Open the live CRM → Book a call
Dashboard / Bay planner Brantwell Motor Works G. Brantwell · Owner
  • 3Bays in use
  • 18Jobs this week
  • 1,204Vehicles on file
  • 42,600Invoiced, AED
  • 5Parts on back-order
  • Book in
  • Scan a part
  • Raise estimate
  • Invoice job

Jobs by type, this month

  • Servicing 38
  • Brakes 27
  • Tyres 22
  • Tinting 16
  • Diagnostics 9

In the workshop 3 of 4 bays

  • Bay 1 D 41829 Full service Parts on order
  • Bay 2 A 77104 Brakes and discs Ready to collect
  • Bay 3 Free
  • Bay 4 K 20553 Window tinting Work in progress
garage.pophastatesting.tech

An illustration of how this system's front screen is laid out. The live one is a click away.

CLNSalons and clinics

Treatment history, consent and reminders on one record.

Appointments and courses of treatment, where what was done last time and what was agreed to are on the client rather than in a paper file.

Capabilities

  • Appointments and treatment courses against one client
  • Consent captured and dated before the treatment, not after
  • Reminders that go out without anyone remembering to send them
  • Notes only the people who should see them can open
Open the live CRM → Book a call
Dashboard / Diary Pelbrook Skin Studio N. Pelbrook · Clinic manager
  • 22Booked today
  • 1,460Clients
  • 31Courses running
  • 74,200Taken, AED
  • 3Batches expiring
  • New appointment
  • Capture consent
  • Scan a batch
  • Take payment

Treatment mix

  • Laser43%
  • Consults24%
  • Peels18%
  • Needling15%

Thursday 19 February 22 booked

Room 1

Consultation45 min Laser — session 490 min Peel30 min

Room 2

Laser — session 290 min Consultation45 min Microneedling60 min
clinic.pophastatesting.tech

An illustration of how this system's front screen is laid out. The live one is a click away.

LAWProfessional firms

Matters, time and billing without three systems.

A practice where the enquiry, the matter it became and the invoice it produced are one thread, and a conflict check happens before the work starts.

Capabilities

  • Enquiries opened as matters, with a file reference from day one
  • Time and disbursements recorded against the matter, not a memory
  • Engagement letters and signatures on the same record
  • Who can open which matter, and access that ends on the leaving date
Open the live CRM → Book a call
Dashboard / Time recording Marlow & Finch H. Finch · Partner
  • 31Open matters
  • 46.2Hours this week
  • 214,000WIP, AED
  • 12Bills out
  • 0Conflicts open
  • Open matter
  • Record time
  • Run conflict check
  • Raise bill

Billable against recorded

  • Mon
  • Tue
  • Wed
  • Thu
  • Fri
  • Sat
  • Sun

Billable Other

M-2291 — commercial lease, Al Quoz

Date Fee earner Narrative Hours
18 FebHFDraft heads of terms 2.4
17 FebRDCall with client and agent 0.6
16 FebHFReview title pack 1.8
12 FebSMConflict check, file opened 0.4
Recorded this week 5.2
firm.pophastatesting.tech

An illustration of how this system's front screen is laid out. The live one is a click away.

RECRecruitment

Two pipelines at once, and neither one drops a person.

Roles on one side, candidates on the other, and every conversation attached to both — so a placement does not depend on one consultant's inbox.

Capabilities

  • Roles and candidates as two pipelines that meet on a submission
  • Every call, CV and interview attached to the person
  • Placement fees raised from the record that won them
  • A candidate stays findable after the consultant moves on
Open the live CRM → Book a call
Dashboard / Roles Kestrel Search S. Kestrel · Director
  • 7Open roles
  • 41Sourced
  • 9Submitted
  • 3Placed this month
  • 163,000Fees raised, AED
  • Add role
  • Parse a CV
  • Submit candidate
  • Raise fee

Sourced to placed

  • Sourced41
  • Screened18
  • Submitted9
  • Interview5
  • Placed3

Roles

  • 7Open roles
  • 4Shortlisting
  • 5At interview
  • 2Offer out

Candidates

  • 41Sourced
  • 18Screened
  • 9Submitted
  • 3Placed

Submitted 9 where the two meet

hire.pophastatesting.tech

An illustration of how this system's front screen is laid out. The live one is a click away.

03The rest of the work

Beyond the CRM builds.

The systems above are where most of the work is. These are the other three services, and we would rather show you an empty slot than a project that does not exist yet.

Website development

frslumaconsultancy.com and its staff panel

This site, and the panel behind it. Enquiries from every form on these pages arrive as CRM records with a source and an owner attached, and the team in Dubai works them from the same screens the demo systems use.

  • Django and PostgreSQL on our own infrastructure
  • Public site and staff panel on one codebase
  • Leads, quotes, agreements and invoicing behind the login
  • Accessible to WCAG 2.2 AA, and it holds up with JavaScript off

You are looking at it. Everything above is checkable from this page.

Dashboard / Leads Staff panel Staff · Dubai
  • 6Demo systems
  • 4Services
  • 16Industries
  • 12Panel sections
frslumaconsultancy.com

The staff panel behind this site. You are looking at the public half; this is the other one.

App development Reserved

A field app on a client CRM

Reserved for the first mobile build we take live: capture on site, offline, writing to the same records the office works from.

Website development Reserved

A client website wired to their CRM

Reserved for the first client site we build — where the point is that the enquiry lands as a record rather than as an email.

Marketing Reserved

A campaign measured against the pipeline

Reserved for the first Sort Marketing campaign we can report on by deals closed rather than by impressions served.

04Systems

Built and running.

Six configurations of the platform you can open and use right now. Every one is a working system with its own data.

Trades we configure for.

The same platform, set up differently for each. If yours is not listed it almost certainly still fits — ask us.

  • Restaurants
  • Hotels and rooms
  • Real estate
  • Property management
  • Garages and bodyshops
  • Car sales
  • Salons
  • Aesthetic clinics
  • Dental and medical
  • Law firms
  • Accountancy
  • Recruitment
  • Contractors and trades
  • Agencies and studios
  • Fitness and wellness
  • Education and training

Nothing here is invented. The six systems are live demonstrations you can open, and the trades are the ones we configure for. Client names appear here only once a client has agreed to be named.

Success stories

FRS Luma Consultancy has helped multiple businesses build Customized CRMs

We are new in the UAE under this name, and we would rather leave a card marked than fill it with something invented. Cards marked Reserved are held for the first businesses we take live here.

Privé Skin Clinic

Aesthetic clinic · Knightsbridge, London
Client

Personalised, non-surgical aesthetic medicine and wellness care, by appointment: injectables and threads, skin and laser treatments, body, hair and scalp, weight management, lashes and brows. The clinic also runs the Privé Academy, training medical professionals, and an online shop for skincare and wellness.

priveskinclinic.com

Aesthetic clinics

Built by our engineering partner, Pop Hasta Labs, London

The website, which they also manage and secure, and a full end-to-end CRM behind it, including:

  • Inventory management
  • Course management
  • Face and body charting for treatments
Reserved

A client quote will sit here — one or two sentences on what changed once the CRM went in.

Hospitality
Reserved

A client quote will sit here — one or two sentences on what changed once the CRM went in.

Real estate
Reserved

A client quote will sit here — one or two sentences on what changed once the CRM went in.

Garages and auto

05What to look at

Open one and go straight to the front page.

Every system opens on the same question: what does today need?

Each one lands on a working view rather than a dashboard of charts — what is on today, who is still waiting on a first reply, who is owed a call back, and what money is past its due date.

That is the whole argument for a CRM in four numbers. None of them can be answered by a business whose enquiries are spread across three inboxes, and every one of them is the difference between a customer kept and a customer lost.

They also run in Arabic and in dirhams, which matters rather more here than it does in London.

Yours would be built the same way.

We build custom CRMs for your company, with the best security infrastructure and secured, governed AI to increase your productivity.

Tell us your trade and we will show you the closest of the six, then what would change for you.

Book a call