01Book a call

Tell us what you are trying to do.

We build custom CRMs for your company, with the best security infrastructure and secured, governed AI to increase your productivity.

A few lines is plenty. What your team already uses, where client records live today, and what goes wrong in a normal week.

Built in Dubai, operating globally. Configuration and support in your time zone, engineering in London, and clients wherever the work is.

Where we are Dubai, United Arab Emirates
Working hours Sunday to Thursday, 9am to 6pm Gulf Standard Time

Your name

Phone

Company

What can we help with?

Anything else we should know?

We use these details only to reply to your enquiry. We do not sell them, we do not add you to a mailing list, and if you tell us it is not for you we stop there.

What happens after you press send

Somebody here reads it. Not an autoresponder sequence — an actual person at FRS Luma in Dubai.
We reply to arrange a time that suits you, usually within one working day.
We talk for about half an hour. Questions about how you work now, and anything you want to ask us. No deck, no demo you did not ask for.
You get it in writing. What we would recommend, what it would cost and how long it would take — or a straight answer that this is not right for you.

Before you write

You are not committing to anything. Nobody signs on a first call and there is nothing to cancel afterwards.
You can ask about the marketing separately. Sort Marketing's work is its own conversation — plenty of people only ever want one of the two.
We may tell you not to buy it. If your setup is working, or the timing is wrong, saying so is cheaper for both of us than the alternative.

02Where we operate

Built in Dubai.
Operating globally.

Whoever you write to, the reply comes from Dubai — same working week, same time zone, and the same person for the whole build rather than a queue.

Dubai HQ United Arab Emirates FRS Luma Consultancy Head office — configuration, support and every conversation
London United Kingdom Pop Hasta Labs The platform, the infrastructure and the security work

Sort Marketing, the third firm, works wherever the campaign does — there is no office to put a pin in, which is why there is not one.

Tell us what you are trying to do.

Built in Dubai.Operating globally.

Built in Dubai.
Operating globally.