with Sort Marketing · Pop Hasta Labs

01Services

Everything from the ERP
to the campaigns that fill it.

Four services, one contract and one point of contact in Dubai. Take the whole list or any part of it.

  • 4services, one contract
  • 6live CRMs you can open
  • 3firms, one point of contact

02What we do

Four services. One contract.

The first three get the system running. The fourth fills it. We recommend that order and will say so plainly if you ask for it the other way round.

01CRM and ERP

Custom CRM Development

Build a CRM that works around your business, not the other way around. We design and develop scalable, intuitive systems that streamline operations, centralise customer data and help your team work smarter.

  • Custom CRM strategy and architecture
  • Lead and customer management
  • Sales pipeline and workflow automation
  • Third-party integrations and API development
Learn more →

02Mobile

App Development

Cross-platform mobile apps built for performance and scale, connected to the same records your office works from — so what happens on site is in the system before anyone gets back to a desk.

  • iOS and Android apps
  • UI and UX focused design
  • Push notifications and deep links
  • App store deployment
Learn more →

03Web

Website Development

Modern, responsive websites and web applications built on current front-end and back-end technology — and wired to the CRM, so an enquiry arrives as a record with an owner rather than an email somebody has to notice.

  • Full stack development
  • Progressive web apps
  • Custom admin panels
  • API integration and CMS
Learn more →

04Demand

Marketing

Content, campaigns and social management from Sort Marketing, our partner agency — pointed at a system that can actually follow up, and measured against what lands in it.

  • Content strategy and creation
  • Performance marketing and lead generation
  • Social media management
  • CRM-powered nurture and retention
Learn more →

?Not sure which fits

Describe what you want and we will point you at the right one.

One line is enough. Somebody in Dubai reads it the same working day, and if the answer is one of the other three we will say so rather than sell you this one.

Tell us what you need →

03Who we build for

Configured for very different businesses.

If your business runs on client records and follow-up, it fits. This is what we have configured for so far, not a limit.

  • Restaurants
  • Hotels and rooms
  • Real estate
  • Property management
  • Garages and bodyshops
  • Car sales
  • Salons
  • Aesthetic clinics
  • Dental and medical
  • Law firms
  • Accountancy
  • Recruitment
  • Contractors and trades
  • Agencies and studios
  • Fitness and wellness
  • Education and training

04Technology

We work with what you already have.

Your business is not starting from nothing, and neither is your system. This is what we build with and what we plug into — grouped so you can find your own.

Back end and business rules

Where your actual rules live — what counts as a valid booking, who may approve a discount, what has to happen before an invoice goes out.

  • Python — running on this site
  • Django — running on this site
  • gunicorn — running on this site
  • FastAPI
  • Node.js
  • TypeScript
  • PHP
  • Laravel
  • .NET
  • Java
  • Go
  • REST APIs
  • GraphQL
  • Webhooks

Web and interface

The part your team uses every day, and the part your customers judge you on.

  • HTML — running on this site
  • CSS — running on this site
  • JavaScript — running on this site
  • TypeScript
  • React
  • Next.js
  • Vue
  • Svelte
  • Tailwind
  • WordPress
  • Webflow

Mobile and on site

For the people doing the work away from a desk — engineers, agents, drivers.

  • React Native
  • Flutter
  • Swift
  • Kotlin
  • Installable web apps
  • Offline capture
  • Barcode and QR

Data and storage

Where the records sit, and how quickly you can ask them a real question.

  • PostgreSQL — running on this site
  • MySQL
  • MariaDB
  • SQL Server
  • SQLite
  • MongoDB
  • Redis
  • Elasticsearch
  • Object storage
  • Reporting and exports

Hosting and delivery

Ours, yours, or your existing cloud account. Where your system runs is your decision, and it stays your decision.

  • Docker — running on this site
  • Coolify
  • Traefik
  • Nginx
  • Kubernetes
  • AWS
  • Azure
  • Google Cloud
  • Hetzner
  • DigitalOcean
  • Cloudflare
  • On premises

Governed AI

Models that help your team without ever being handed a client’s details.

  • SCRS
  • Claude
  • OpenAI
  • Azure OpenAI
  • Open-weight models
  • Retrieval over your own documents
  • Vector search
  • Redaction layer
  • Policy and audit

What it connects to

A CRM should not become a second place to type what you have already typed once. Most of these are a configuration rather than a project.

  • Xero
  • QuickBooks
  • Zoho
  • Sage
  • Tally
  • Stripe
  • Telr
  • Network International
  • WhatsApp Business
  • Twilio
  • Microsoft 365
  • Google Workspace
  • Google Ads
  • Meta Ads
  • Mailchimp
  • Klaviyo
  • Calendars
  • SMS gateways

Security and access

Who can see what — and being able to show it rather than say it.

  • TLS — running on this site
  • Single sign-on
  • SAML
  • OAuth 2.0
  • OpenID Connect
  • Two-factor authentication
  • Role-based access
  • Encryption at rest
  • Audit logging
  • Backups and restore drills

If yours is not on the list, ask. The answer is usually yes, and where something would be new to us we say so before the work starts rather than after. What we will not do is take a project on and learn it at your expense.

SCRS is the proprietary, patent-pending technology of Pop Hasta Labs, London.

05How it runs

From first call to live, in the open.

You can stop after any of these, and nothing is signed until step three.

  1. Step 1

    A conversation, not a pitch

    Where client records live today, what a normal week looks like, and what actually goes wrong in it. You ask us anything you like.

  2. Step 2

    Scope, price and timeline

    What we would build, what it costs and how long it takes, in writing, so you can show a partner or a finance director.

  3. Step 3

    Configuration and migration

    Your stages, templates, invoice numbering and permissions, with the records you already have brought across cleanly.

  4. Step 4

    Live, with someone to call

    Your team walked through it, and support that stays with us in Dubai. Same time zone, same working week.

Tell us which of the four you need.

We build custom CRMs for your company, with the best security infrastructure and secured, governed AI to increase your productivity.

If the answer is one of them, that is a perfectly good engagement. Most start with the CRM alone.

Book a call