Configured, not templated
Your stages, your paperwork, your invoice numbering. The demo systems on this site are six configurations of the same CRM, which is the point.
01CRM and ERP
Custom CRM Development
Build a CRM that works around your business, not the other way around. We design and develop scalable, intuitive systems that streamline operations, centralise customer data and help your team work smarter.
- Custom CRM strategy and architecture
- Lead and customer management
- Sales pipeline and workflow automation
- Third-party integrations and API development
Get a free consultation and project estimate.
Tell us what you want built and somebody in Dubai will come back to you with a scope and a price. No deck, no obligation.
01What is included
Everything in the four points above, and the parts nobody quotes for.
- Custom CRM strategy and architecture
- Lead and customer management
- Sales pipeline and workflow automation
- Third-party integrations and API development
- Migration from spreadsheets, an old CRM or a shared inbox
- Quotes, e-signature and invoicing on the same record
- Governed AI that drafts and chases without seeing client identity
- Role-based access, audit logging and access that ends on the leaving date
- Reporting your finance director will accept
- Configuration and support from Dubai, in your time zone
02Why it is built this way
Three things worth knowing before you ask.
One record, end to end
Enquiry, booking, quote, signature and invoice attach to the client rather than to whoever happened to answer.
Yours to keep
Your data, exportable, on infrastructure you can move. No per-seat trap and no ransom at renewal.
03Our process
Our 4-Step Growth Process
Nobody signs anything on a first call. Here is exactly what getting in touch involves, and you can stop after any of them.
04Technology
What we build with.
Between the three firms there is very little we cannot work in. Grouped so you can look for your own.
Back end and business rules
Where your actual rules live — what counts as a valid booking, who may approve a discount, what has to happen before an invoice goes out.
- Python — running on this site
- Django — running on this site
- gunicorn — running on this site
- FastAPI
- Node.js
- TypeScript
- PHP
- Laravel
- .NET
- Java
- Go
- REST APIs
- GraphQL
- Webhooks
Web and interface
The part your team uses every day, and the part your customers judge you on.
- HTML — running on this site
- CSS — running on this site
- JavaScript — running on this site
- TypeScript
- React
- Next.js
- Vue
- Svelte
- Tailwind
- WordPress
- Webflow
Mobile and on site
For the people doing the work away from a desk — engineers, agents, drivers.
- React Native
- Flutter
- Swift
- Kotlin
- Installable web apps
- Offline capture
- Barcode and QR
Data and storage
Where the records sit, and how quickly you can ask them a real question.
- PostgreSQL — running on this site
- MySQL
- MariaDB
- SQL Server
- SQLite
- MongoDB
- Redis
- Elasticsearch
- Object storage
- Reporting and exports
Hosting and delivery
Ours, yours, or your existing cloud account. Where your system runs is your decision, and it stays your decision.
- Docker — running on this site
- Coolify
- Traefik
- Nginx
- Kubernetes
- AWS
- Azure
- Google Cloud
- Hetzner
- DigitalOcean
- Cloudflare
- On premises
Governed AI
Models that help your team without ever being handed a client’s details.
- SCRS
- Claude
- OpenAI
- Azure OpenAI
- Open-weight models
- Retrieval over your own documents
- Vector search
- Redaction layer
- Policy and audit
What it connects to
A CRM should not become a second place to type what you have already typed once. Most of these are a configuration rather than a project.
- Xero
- QuickBooks
- Zoho
- Sage
- Tally
- Stripe
- Telr
- Network International
- WhatsApp Business
- Twilio
- Microsoft 365
- Google Workspace
- Google Ads
- Meta Ads
- Mailchimp
- Klaviyo
- Calendars
- SMS gateways
Security and access
Who can see what — and being able to show it rather than say it.
- TLS — running on this site
- Single sign-on
- SAML
- OAuth 2.0
- OpenID Connect
- Two-factor authentication
- Role-based access
- Encryption at rest
- Audit logging
- Backups and restore drills
If yours is not on the list, ask. The answer is usually yes, and where something would be new to us we say so before the work starts rather than after. What we will not do is take a project on and learn it at your expense.
SCRS is the proprietary, patent-pending technology of Pop Hasta Labs, London.
05Industries
Who we build this for.
If your business runs on client records and follow-up, it fits. This is the list we have configured for so far, not a limit.
- Restaurants
- Hotels and rooms
- Real estate
- Property management
- Garages and bodyshops
- Car sales
- Salons
- Aesthetic clinics
- Dental and medical
- Law firms
- Accountancy
- Recruitment
- Contractors and trades
- Agencies and studios
- Fitness and wellness
- Education and training
06The rest of it
One contract, one point of contact.
App Development
Cross-platform mobile apps built for performance and scale, connected to the same records your office works from — so what happens on …
Learn more →Website Development
Modern, responsive websites and web applications built on current front-end and back-end technology — and wired to the CRM, so an enquiry …
Learn more →Marketing
Content, campaigns and social management from Sort Marketing, our partner agency — pointed at a system that can actually follow up, and …
Learn more →Tell us what you want built.
One short call is usually enough to say whether this is the right thing to build — including when it is not.
Get a free quote →